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mercredi 8 janvier 2020

How data is changing the pharma operations world

By Thibaut Dedeurwaerder, Daniele Iacovelli, Eoin Leydon, and Parag Patel (Mc Kinsey)

Pharma companies have a great opportunity to turn a buzzword into exponential impact.

Aircraft today can be fully developed in a digital environment. They are designed using CAD software and tested in a virtual flight simulator, before any physical work happens. Imagine the same in pharma: a COO can model various product portfolios, swap out machines, or model utilization and schedules to optimize agility and cost—all using software and delivering quantifiable answers in seconds.

Science fiction? Yes and no. The technology exists today—including predictive analytics, robotic process automation, and AI-based tools, all digitally connected via the Internet of Things (IoT)—but no pharma company has fully leveraged it. Some companies apply point solutions and individual tools, but most get stuck in the pilot phase and struggle to scale up digital across the enterprise. This approach leads to limited results that might excite the CIO but not the CEO.

Link to article - CLICK HERE